Here's a list of what books some of us are currently reading across the Promoseven network in the region. In no particular order of popularity...

Doing Both: How Cisco Captures's Today's Profits and Drives Tomorrow's Growth
Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both. When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best strategy. Then, drawing on Cisco’s hardwon insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for “doing both” in your organization, too.
[READ BY A DIGTAL CREATIVE]

Outliers: The Story of Success by Malcolm Gladwell
Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the "self-made man," he makes the democratic assertion that superstars don't arise out of nowhere, propelled by genius and talent: "they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot." Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, "some deserved, some not, some earned, some just plain lucky."
(MUTIPLE READERS IN MANAGEMENT | CREATIVE | FINANCE ]

Switch: How to Change Things When Change Is Hard by Dan Heath
[READ BY A CREATIVE DIRECTOR]

Stones into Schools by Greg Mortenson
In this dramatic first-person narrative, Greg Mortenson picks up where Three Cups of Tea left off in 2003, recounting his relentless, ongoing efforts to establish schools for girls in Afghanistan; his extensive work in Azad Kashmir and Pakistan after a massive earthquake hit the region in 2005; and the unique ways he has built relationships with Islamic clerics, militia commanders, and tribal leaders even as he was dodging shootouts with feuding Afghan warlords and surviving an eight-day armed abduction by the Taliban. He shares for the first time his broader vision to promote peace through education and literacy, as well as touching on military matters, Islam, and women-all woven together with the many rich personal stories of the people who have been involved in this remarkable two-decade humanitarian effort.
(MUTIPLE READERS IN CREATIVE | ACCOUNT PLANNING]

The Checklist Manifesto: How to Get Things Right by Atul Gawande
Amazon Best Books of the Month, December 2009: With a title like The Checklist Manifesto, it would be natural to expect that Atul Gawande is bent on revolutionizing that most loved-hated activity of workers the world over: the to-do list. But it's not the list itself he wants to change; there are no programmatic steps or tables here to help you reshuffle daily tasks. What you'll find instead is a remarkably liberating and persuasive inquiry into what it takes to work successfully and with a personal sense of satisfaction. The first thing you'll realize is that it takes more than just one person to do a job well. This is a toppling revelation made all the more powerful by Gawande's skillful blend of anecdote and practical wisdom as he profiles his own experience as a surgeon and seeks out a wide range of other professions to show that a team is only as strong as its checklist--by his definition, a way of organizing that empowers people at all levels to put their best knowledge to use, communicate at crucial points, and get things done. Like no other book before it, The Checklist Manifesto is at once a restorative call to action and a welcome voice of reason. --Anne Bartholomew
[READ BY A DIGITAL STRATEGY DIRECTOR]

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Chung-wai Shih
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. (Amazon)
[READ BY DIGITAL CLIENT SERVICE DIRECTOR]

Under the Dome: A Novel by Stephen King
Pirate Latitudes: A Novel by Michael Crichton
Food Rules: An Eater's Manual by Michael Pollan
World of Warcraft: Stormrage by Richard A. Knaak
Freakonomics by Steven D. Levitt
Ender's Shadow by Orson Scott Card
Bob Marley: A Life by Garry Steckles

The Shallows: What the Internet is doing to our Brain by Nicholas Carr
Carr—author of The Big Switch (2007) and the much-discussed Atlantic Monthly story “Is Google Making Us Stupid?”—is an astute critic of the information technology revolution. Here he looks to neurological science to gauge the organic impact of computers, citing fascinating experiments that contrast the neural pathways built by reading books versus those forged by surfing the hypnotic Internet, where portals lead us on from one text, image, or video to another while we’re being bombarded by messages, alerts, and feeds.