who
  Fortune Promoseven is part of MCN – the largest group of advertising, marketing and media agencies in the Middle East and North Africa. Promoseven, being part of MCN, is part of the Interpublic Group – one of the largest agency groups in the world. We’re also affiliated with McCann Worldgroup. But who we are is all about our people.
 

Promoseven has always been a people driven agency.

Whether its outstanding strategic thinking, award winning creative or world class production – it has always been driven by the brightest and the best in the industry. Across the region, we have over 1250 dedicated, talented people who fly the Promoseven flag. And no one flies it better, prouder, than our leaders.

While each office works independently, and has its own leadership teams – usually directed at the helm by a Managing Director or a General Manager – our core leadership comes from our key people at the helm. Because Promoseven is part of the Middle East Communication Networks (MCN), our leadership is really the MCN leadership. Each of them are considered stalwarts in our industry, and it is this core leadership that drives the agency forward. They are...

AKRAM MIKNAS. Chairman.
(left, with the two Gold Lions Promoseven picked up at Cannes in 2008)

American University of Beirut business graduate. Founder of MCN. Visionary. Considered as the doyen of advertising in MENA. Founded Fortune Promoseven in Beirut in 1968, and helped grow the agency into a well known network over the years.Today, he has diversified business interests including hospitality and real estate development. Devoted and doting father of two sons.

 

FADI SALAMEH. President & CEO.

Ottawa University MBA. Joined Fortune Promoseven as Executive VP / Partner.

Time with Promoseven: 16 years. CEO since 2002. Industry press ranks him as one of Top 5 Ad Personalities in MENA. Unashamed workaholic. Ski maniac. And a recently converted digital flag flier. Fadi is a hands-on media wizzard (yes, he'll still roll up his sleeves in the middle of a pitch prep meeting and juggle tv slots) and an ad pro with a sharp eye for creative detail.

He works closely with the Interpublic Group (IPG) and McCann Worldgroup to ensure that the Promoseven agencies across the region deliver a world class product. A people person at heart, Fadi's success has been his ability to fuel passion, drive dynamism and innovation and work closely with clients.

 

PETER DAVIES. Chief Operating Officer

English language and literature graduate from Oxford. Born in Iran, grew up in India and England. Says he’s like a Zippo lighter. Can’t understand why the entire world isn’t playing rugby. Likes his kids, and a French lady. Time with Promoseven: Four years.

Previously Deputy Chairman McCann London, Chairman McCann Russia, MD McCann Ireland, Area Director McCann Nordics, Area Director McCann Middle East Africa, MD McCann Greece.There's very little that happens in the ad world that's not on Peter's radar. Doing business by Blackberry is very much Peter – and both clients and staff find that Peter is connected 24/7, drinks a lot of coffee, and probably has a tendency to make it happen, no matter what.

 

MOHAMAD HAIDAR. Chief Financial Officer

Lebanese American University grad in Business & Computing. CFM, CMA. The Analyser. Time with Promoseven: 5 years. Astute. Maintains fine balance between IQ and EQ. Favourite pastime: crunching numbers. Believes he is a photographer. Likes scuba diving, fancy cars, family. Mantra: cash flow.

Haidar unashamedly is against the norm of typical CFO. Liked by all across the region, Haidar is known to possess patience, a pragmatic approach and a pleasing personality – all rolled into one.